Google’s Cultural Institute and the Disruption of the Museum Experience
Google’s Cultural Institute, a born digital platform, is providing a compelling and unprecedented look at the future of museums and the way we collectively experience global arts and cultural content institutionally — especially in a time when we are quite possibly seeing the last days of federal funding for arts and humanities in the United States. The Google Cultural Institute was born out of Amit Sood’s experimental Google Art Project in 2011. Sood wanted to explore how technology could help supplement the museum experience and create a kind of access to art and culture that he did not have growing up in India. Amit Sood is now director of the Google Cultural Institute, a “not-for-profit initiative that partners with cultural organizations to bring the world’s cultural heritage online. [Google] builds tools and technologies for the cultural sector to showcase and share their gems, making them more widely accessible to a global audience.”
Read the rest of this post on Medium.